Fast fashion the business model of mass-producing clothes at a low cost conceptual illustration
The term fast fashion is also used generically to describe the products of this business model, particularly clothing and footwear. Retailers who employ the fast fashion strategy include Primark, H&M, Shein, and Zara, all of which have become large multinationals by driving high turnover of inexpensive seasonal and trendy clothing that appeals to fashion-conscious consumers.
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20thapparelappealsasiabusinesscenturychainsclothesclothingconcentrationconceptualconsumerscostdrivingeastefficientemployexploitativefashionfashion-consciousfastfootweargarmentgendergenericallygreatergrewhighincludeindustriesindustryinexpensiveinfluencerlaborlargelowlow-costmanufacturingmass-producingmediamethodsmodelmultinationalspracticesprimarkproductsquickrelianceresponseresultretailersseasonalsheinsocialsouthsoutheaststrategysupplytermtiktoktrendyturnoverusedvulnerablewomenworkforcezara
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